IMPLEMENTING A SOCIAL MEDIA STRATEGY
Every business wants to get the attention of customers and potential customers online, either by increasing hits to their website or by getting people to interact with them or talking about their brand online.
If this is one of your marketing goals, then thinking about social media is essential. These days, most people have an online social media profile, so it makes sense that you use social networks to get in touch.
It can seem complicated to get started with a social media strategy, but really most of it is just common sense and using the whole process as a learning curve! Here are three really simple insights to get you started.
Insight No 1: Where Do You Want To Sign Up?
One of the biggest decisions for your social media strategy is choosing the social media networks you want to sign up to. It can be tempting to try and sign up to every single website in order to try and reach everyone, however this method won’t usually work effectively for you. The best thing you can do is pick a couple of social networks and concentrate your methods on these. It is far better to have a couple of well-run social network profiles, rather than half-hearted attempts on every single social network possible.
There is a lot of information online on each of the social networks and the type of users that use them. This allows you to match them up with your industry, and work out what is the best network for you and your marketing needs.
Insight No 2: How Much Do You Want To Spend?
Spending on social networking isn’t always about money but, instead, you need to look at how much time you want to spend. Of course, the more time you can spend the better, but this isn’t always possible. Instead, what you should do is look at how much time you can spend, and a schedule for what you are going to do during this time. Getting organised, and knowing what you are going to do, means that you can make the most of your time and help your social media efforts to be as effective as possible.
Insight No 3: Sharing is Caring
One of the most important aspects of social media is what you share with your customers. You need to make sure that whatever social network you use, you share a variety of news and information via a variety of media. You want to keep people interested, but you also want to make sure that what you are sharing, people will want to share with others, because this is the best way to encourage the growth of any of your social networking profiles.
Selecting The Right Social Media Platform
Here’s a quick review of key, social media platforms:
Facebook – Good for sharing larger pieces of information, new product details, company news, special offers and similar items. Also good for engaging and interacting with customers and potential customers; for example, asking questions, running competitions and sourcing opinions or reviews.
Twitter – Short, sharp contact with customers. Good for posting links, tips and items that can capture your customers’ attention in very few words. Also good for connecting with new people.
LinkedIn – Business-to-business communication, good for business networking and initiating introductions to desired contacts. Excellent for joining and participating in interest groups.
Instagram – Sharing company photos and communicating with a wide range of people. This mobile-only app is popular with younger customers.
What to share on which platform
This is one of the most commonly asked questions. What should I share on social media?
The short answer is that ‘it depends’ on your industry sector, but our advised rule of thumb is keep it light, informal, focused and with a mix of 60 % lighthearted relevant posts / 40 % direct business posts.
DEMYSTIFYING MOBILE APPS
So what app do you find you use the most on your mobile device? Technology apps? Or photography/image manipulation, social platforms, games, music, educational, organisational, finance or perhaps fitness and diet apps? Today, there are apps for just about everything; in fact, almost 300,000 apps are in existence. So what exactly is an app? It is simply a specialized, focused mini version of an internet-based service, and mobile devices give you the opportunity to store hundreds of these miniature internet services in one place. Apps also give brands and businesses the opportunity to spread a specialised service to their customers or followers but, significantly, the app sector is dominated by software developers, publishers and entrepreneurs, who dream of having the next big selling idea.
There are three main app platforms for end users. The popular IOS platform powers all Apple mobile devices from iPads to iPhones, to the mini versions. Apps for IOS are available on the ‘App Store’. The Android platform works on a wide range of non-Apple mobile devices, including the popular Samsung range of phones and tablets. The most popular store is Google Play. There are a number of independent third-party stores that sell apps across the spectrum of mobile devices.
Most mobile devices will already be loaded with a ‘store’ on purchase, ready for you to download free or priced apps.
KENO OGBO runs Spiral Web Solutions – and can help organisations with their fundraising strategies.
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