BBC Children in Need on the road to success with Lookers

National motor retailer Lookers has demonstrated its commitment to BBC Children in Need by aiming to raise £1 million.

As a proud partner of BBC Children in Need, the group, which operates from 160 franchised motor dealerships across the UK, has already kicked off proceedings with a visit from Pudsey Bear who flexed his fundraising muscles in an Operations Board Meeting at Lookers HQ. As Corporate Social Responsibility Director for the day, Pudsey helped to come up with some great fundraising ideas for Lookers to deliver over the year.

One fundraising initiative will see Lookers’ customers enter a twice yearly competition, which will give them an opportunity to donate to BBC Children in Need when they buy a new or used car. In return, customers could win a car up to the value of £25,000.

Pudsey will also be visiting Lookers dealerships across the coming months to support Lookers employees and customers in their fundraising efforts to make a real difference to the lives of children and young people in their communities.

BBC Children in Need supports around 2,400 projects across the UK that are helping children facing a range of disadvantages. The charity’s vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their full potential.  In the last year alone, BBC Children in Need has helped 480,000 children and young people in communities all across the UK.

With every Lookers dealership no more than five miles away from a project supported by BBC Children in Need, the impact will be acutely felt at a local level. Lookers CEO, Andy Bruce, said: “We are delighted to be supporting such a worthy cause and it is great to see the impact BBC Children in Need already makes in our communities. I’m certainly looking forward to encouraging all of our people across the business to get involved in some fantastic fundraising events as we aim to raise £1 million for this fantastic charity.”

Lookers’ charity activation team, Pudsey Pals, will work across the 160 dealerships to bring BBC Children in Need to life, not just on the day, but over the entire year. Pudsey Pals will work with the team at BBC Children in Need to immerse themselves in the charitable aims and objectives of the UK’s most popular children’s charity before spreading the message to Lookers’ people across the country.

This is the start of an exciting year for Lookers and BBC Children in Need. There will be a packed calendar of events, some daring challenges and plenty of fundraising initiatives to make Pudsey proud while achieving the target of raising £1 million to help disadvantaged children and young people across the UK.

Allan Rushforth

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