Youth for Christ enters New Era

Youth for Christ is delighted to have launched a new logo and brand framework at their annual conference in Manchester. The theme of the conference is ‘Renovate’ because the movement is undergoing a period of restoration, renewal and transformation as we move forward into a new era.

Over the last 18 months their re-brand journey has been extensive and thorough. They worked with RAW Brothers Creative Consultancy to carry out audits, surveys, consultations and workshops. They listened to schools, churches, donors, partners, trustees, volunteers, staff, local authorities and young people themselves, from many different backgrounds across Britain.

Speaking about the changes Youth for Christ said:

“Our unity of purpose, diversity and openness to young people on the margins was encouraging but we also noted confusion among some around who we are and what we do. Therefore, we had an opportunity to address some of these issues with a consistent brand personality and messaging.We refocussed on being a dynamic, gospel-centred and courageous movement made up of one team, one brand and one mission. At the end of a long process, we arrived at a clean, simple yet bold new mark which clearly reflects our identity and story as a movement. The concept behind our new mark is that we represent God’s heart.”

Their new tagline is “We’re about seeing young people’s lives changed by Jesus” but their mission isn’t changing. It’s still to take Good News relevantly to every young person in Britain by demonstrating the love of God, declaring who Jesus is, encouraging a decision to follow Him and discipling young people to live their lives to the full.

National Director, Neil O’Boyle says:

“It’s been an amazing journey but our vision is to help more churches, give more youth workers ideas to share, equip more young evangelists, resonate with more supporters and ultimately see more young people’s lives changed by Jesus as a result of our rebrand.”

You can watch their launch video at: www.yfc.co.uk/ourstory/

Barry Mason

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