Four ways to minimise the impact of the Olympics on your business

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Problem: Staff levels reduced, as employees take time off for the Games.
Solution: Plan cover well in advance, or consider temporarily reducing some services. Explore where workflow or logistics can be streamlined or planned ahead. Communicate changes to normal service levels during the Games to customers and clients.

 

Problem: Internet services may be slower during peak times.
Solution: Avoid activities dependent on the Internet during peak times. Consider a back-up internet service. Speak to your ISP about any plans that may affect access, for example, a cap on traffic during busiest times.

 

Problem: Security issues are expected to increase, as more people transact online to book hotel rooms, tickets for events or restaurants.
Solution: Ensure all the basic protections are in place and up to date, including firewalls, anti-virus and anti-spyware; secure wireless and any remote connections, and consider encryption for sensitive data.

 

Problem: Disruptions to road networks will affect deliveries and supplying goods and services.
Solution: Organise deliveries of goods in advance of the Games, and/or out of hours or at night. Note any restrictions on night-time deliveries, and make the appropriate arrangements with your local Environmental Health Officer. Tell customers, suppliers and employees how the Games will impact their deliveries.

 

Tapping into the Disability Market

 

The Federation of Small Businesses and Mayor Boris Johnson are organising an event to discuss that, while the disabled consumer market is worth around £80 billion per annum, it remains a poorly-addressed segment, particularly by small businesses.
Speakers from London 2012, the Department of Work and Pensions, the British Paralympics Association, and Rio 2016 will demystify common misconceptions around accessibility; highlight research showing that the experiences of disabled consumers affect the choices of family members and friends, and signpost businesses to information and support to help them make the most of this untapped market.
The event takes place on Tuesday 30 August 2012 from 9.30am to 12.00pm at London House, The Queen’s Walk, SE1 2AA. To register, see http://www.fsb.org.uk/london/eventsduringgames

 

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