Utilising Twitter for business success

1.Be clear on how the information you tweet fits your overall business aim.

2.Be transparent: do your own tweeting rather than giving it over to a third party.

3.Use TweetDeck to help manage your tweets and decide who to follow.

4.Share content with a value, such as free trials, promotions, helpful links and educational resources.

5.Create friends: they will help you promote your services and products.

6.Do not ask people to do business with you as soon as they follow you.

7.Invest in good tit for tat: when given the opportunity to support a follower, do so.

8.Don’t be the silent type. Respond to other tweets and re-tweet other useful messages.

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