Planning Your Fundraising For 2013

I have come across many people in my time, with great dreams and visions but with no idea how to action them. Like any business, the first thing in one’s quest to fulfil a vision is to have a plan. We all know the old adage, “If you fail to plan, you plan to fail.”

Don’t be afraid to brainstorm – write all your ideas on a flipchart/paper and keep it visible. After all, the Scriptures tell us to “Write the vision and make it plain” (Habakkuk 2:2).

As in the commercial world you have a business plan, well it’s also true in the fundraising world. Your business plan equivalent would be your fundraising strategy. Your fundraising strategy is akin to a fundraising satnav, outlining the actions, timescales and resources needed to enable you to realise your funding needs, and prevent precious time from being wasted.

Funding is imperative to fulfilling your vision; it often takes money to design, develop and implement a project from conception to implementation. Project management is equally as important; without a project, there is no need to fundraise!

Characteristics of a good project:

There are several things to consider when project building. Successful projects will be:

  • on time
  • on budget
  • functional and viable
  • have a sponsor/funder
  • have a good team
  • and be outcome-/impact-orientated


Case study


Stand In The Gap is a supplementary school with a Christian ethos, which was set up by Minister Christabel Hamed from the Global School of Ministry in 2005. Christabel had an overwhelming desire to support the dissaffected youth in her local borough.  Having written the vision and carried out thorough research on the need in the area, Christabel prayfully sought to put a management committee together, and proceeded in registering the organisation as a charity.  Today, SITG provides a vast range of activities for 11- to 26-year-olds in the area of Enfield, London, as well as crèche facilities for those with children who wish to engage in their workshops.  Fundraising had been an issue in the past, however Christabel attended the Black Fundraisers’ Network’s Certificate in Fundraising training, which armed her with the necessary skills for her to start her fundraising quest. Having completed the training, Christabel feels a lot more confident now, and is ready to put her skills into action. See for more information on SITG.

We all know “Faith without works is dead.”  This year, begin to work out your vision by taking action!

Lara Rufus BA, MSc  is  Managing Director of Crowne Consultancy, former Chair of the Black Fundraisers’ Network; email her at or visit  for help with fundraising and project building.



Dates for your Diaries


Event: “The 5 things every small charity needs to know about raising funds from the local community and events”

Date: Tuesday 19th February 2013

Time: 9:30am – 4:30pm

Where: London

Who should attend this session?

Fundraisers from small charities, who are looking to access and secure funding from their local community, using a variety of approaches.

What will be covered?

  • Getting started: The law, best practice and ‘the rules’
  • Finding and researching potential sources of income locally
  • Developing and identifying projects for support
  • Event planning and management
  • Following up and strengthening relationships

Cost £20 

Further details and contact information
Telephone: 020 7840 1020





Funding Focus for your Ministry


Jerusalem Trust

The Jerusalem Trust is one the Sainsbury Family Charitable Trusts. Funding is available to support evangelism and mission work (UK), Christian education, Christian evangelism and relief work overseas, Christian media and Christian art.

Trustees are particularly interested in Christian projects that develop new ways of working with children and young people, particularly those who have little or no contact with the church. Support is also given to evangelistic projects, especially new and emerging evangelists, and those that undertake Christian work with prisoners, ex-prisoners and their families. Funding is given for the development of Christian curriculum resource materials for schools in RE. Trustees are also interested in projects which support Christian teachers in leadership in schools.

For further information, see or contact Alan Bookbinder on 020 7410 0330 or email

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