THE BUSINESS OF HEALTH
Denise Roberts speaks to Daphne Alexander, whose business focuses on helping people to become healthy through providing dietary advice
Daphne Alexander doesn’t need business testimonials. All she has to do is tell her own personal story.
She runs Restored Naturally, a natural herbal consultancy that helps people make diet and lifestyle changes so the body can heal itself.
Daphne says she “is a totally new person” as a result of the practice. Seven years ago, she suffered from fibroids and periods so heavy, they would confine her to bed for days. She frequently experienced tension, lack of energy, hay fever and sinus problems – until she took the advice of a friend and changed her diet.
“My friend, Angela, a medical missionary [a natural health practitioner with an Edenic viewpoint] said, “You’re sick and you don’t even know it. It’s the food you eat; how do you think sickness enters the body?”
“It was a whole new revelation for me. Within a week I felt the difference. I was a brand new person. There I was, thinking I was eating right, while I was destroying myself slowly. I had hay fever all year round; I never pinpointed it to my food. The way my skin feels now and the energy I have…I really do give God the glory. I’m never going back.”
It led to a trip to California for an intense course in the use of herbs, and the beginning of Restored Naturally, which Daphne launched five years ago.
Today, she sees an average of six or seven clients a week. Most people come because they feel sluggish and suffer from a lack of energy. Daphne will prescribe an aloe vera and lemon colon cleansing tea, or an overall detox to address the blood, liver, kidneys and bowels. She also puts clients on a six-week dietary programme that cuts out meat and diary products while the body is cleansing itself. “Otherwise,” she says, “it defeats the whole objective.” Her clients might also be directed to do dry body brushing, a process that rids the skin of toxins and promotes healthy cell growth.
The results are as good for her clients as they were for Daphne. One, a student nurse, who called recently to say thanks, told Daphne: “I feel so much better; my stomach has gone down, and people are asking if I bleached because my skin is glowing. I even notice I can concentrate better when studying.”
The business has been growing steadily, and Daphne is now looking forward to introducing a range of healthy recipes she has developed from her research over the years. She also does talks at events.
Having had her life transformed by the process, Daphne is understandably passionate about her business, but there is another personal reason as to why she feels strongly about it.
“My sister died of cancer. While I was looking after her, her diet included fruit and vegetable juices, and it made me think that if this is good for my sister, then surely it is good for all of us.”
Daphne strongly believes that “God is calling man back to the original diet and the herbs He has given us to sustain and rejuvenate us.”
She has a point, since what is the point of praying for healing, if you aren’t taking reasonable practical steps to take care of your body yourself?
“Exactly,” says Daphne. “God is merciful, but He is not mocked. He has given us these things to sustain us.”
HOW TO MAKE THE MOST OF INFOGRAPHICS
Looking for a way to communicate boring or complex information to customers? An infographic can help you to:
- Show key facts and figures – on people you’ve reached, popular items sold, or results from using your services.
- Increase sales – an infographic can be used to contrast the success of a business that uses PR; outsources their accounts; uses a business mentor or regularly networks, and one that doesn’t.
- Explain how your service works – use them to present product or service options; to show customers how to place an order, or as a guide on where to find the right information.
When creating an infographic, use simple images like icons, symbols and signs to help tell your story. Include statistical data and other numerical information to demonstrate comparison, growth or progression. And if your design skills are not that strong, or you’re short on time, buy a graphic template and adapt it for your use. Try www.graphicriver.com, or you may be able to find some free ones on the Internet – though remember to check usage terms!
CAN LINKEDIN REALLY HELP YOU GET BUSINESS?
Emily Miller is a LinkedIn tutor at Marshall & Walker, a company that helps people build their businesses on LinkedIn. She will be demonstrating how you can use this social media platform to find and qualify new leads, and then convert them into paying customers during this free taster seminar on Thursday 25 July at the City Business Library, Guildhall, London, EC2V 7HH.
To find out if LinkedIn is worth your time and effort, see how others have made it work for them. To discuss LinkedIn Etiquette and more, register at www.linkedintutors.com
Denise Roberts is founder of Christian Women in Business UK and Loud Voice Communications