Cyber Corner by Keno Ogbo

Wearing your technology

Fashion has always been a viral trend, so it is not surprising that technology and fashion have now crossed paths. The humble mobile phone is no longer a functional piece of equipment, but a ‘must-have’ fashion trend, with a range of models, colours, covers and sizes. Headphones are no longer used just to listen to music, but there are a huge variety of designs on the market catering for every type of fashion taste.

Everyday things are now embedded with software connectivity (wireless/Bluetooth, etc), and almost everything we use or wear on a day-to-day basis can have a form of technology for a variety of purposes.

My favourite pieces of wearable technology are fitness trackers. Users can track information, such as number of steps walked, number of steps climbed, heart rate during activity, hours of exercise, distance achieved, number of hours slept and lots more. In addition, you can now connect with friends, enter competitions, and track a wide range of set goals and targets.

Although wearable technology is seen as a fad by a number of people, there are industry sectors where this type of information would be highly valued. Is this something you can see in your church or business? The magazine, Forbes, did a study in 2014 and 71% of young people (16-24 year olds) would want to wear their technology. This may become part of the future. Should the Church be ready for this?

 

5 technology strategies to adopt in organisations

Growing an organisation to the top of its game is not a task for the faint-hearted. A lot of organisations – whether business, charitable or spiritual – sometimes do not reach the potential they could. As a believer in Christ, I know that God has a part to play in our success, and Jesus is the beginning and end of all things, including our success. However, the Scriptures teach us that we have a huge part to play ourselves. It is Christ who works in us, but we work out our salvation.

There are the prophetic (spiritual) and pragmatic (practical) aspects to building a house. The builders labour (not sleep), but we know the Lord gives purpose to the labour. So this article focuses on five things organisations will have to adopt, in order to succeed in a world run by technology.

1. Use software applications to make your business more effective
Most businesses use a software application in their day-to-day activities. From Word processing software, to spreadsheets, online diaries, online accounting systems, some of us use these every day. But you can also design technology specifically for business processes. Identify some of the tasks you perform regularly, such as sending letters, reminders, updating a database, reconciling figures and tasks. Automating these processes will streamline your activities and make you more efficient.

2. Use the Internet to extend your reach
The Internet is a world without borders, and you can reach people that are beyond your geographical boundaries simply by going online. If you do not have a website or a Facebook page, this is your starting point.

3. Use the Internet to finance your business
Did you know that you could post your business idea on a number of websites and attract funding? It does not have to be a business idea, either. Just a couple of months ago, a campaign – GoFundme, to raise funds for a doctor injured whilst on holiday – raised over £198,000 and was critical in ensuring his treatment and return to the UK. Other websites, such as Kickstarter, Voom and other crowdfunding platforms can promote your business or idea to thousands of people searching for innovative or charitable causes.

4. Use social media to increase your sales
Almost everyone is on an online social network, such as Facebook, Twitter, Instagram or LinkedIn. The 2015 statistics from the PEW Research reports that over 76% of online adults use a social media network. Your target market is within this figure, and you can use social media to connect with them.

5. Get an app
The world has gone mobile. Mobile use has been on the increase year after year. On a social level, most people have their mobile phones in the near vicinity all the time. Some people even sleep with their mobile phones. In 2015, mobile traffic exceeded that of desktop users. It is time to go mobile and connect with your users online.

APP OF THE MONTH

I am really excited about the Bible in One Year app, developed by Nicky Gumbel, vicar of HTB and pioneer of Alpha. The app is unbelievably simple – and that works for me – allowing time for you to add your own worship and personal interaction with God. www.bibleinoneyear.org

Keno is Creative Director at Spiral Web Solutions, a digital marketing agency helping organisations achieve results online. Call 07958 004 739 or email keno@spiralwebsolutions.com to book a complimentary 45-minute strategy session.

 

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