Late September, hip-hop artist, Andy Mineo, dropped a new music video for ‘Hear My Heart’. Honestly, it’s got to be one of the swaggiest we’ve seen for 2016.
The styling of the video is really quite simple, giving full focus to Mineo as he signs (that’s right: SIGNS, as in Sign Language) his way through the entire track, with some serious swag moves. What’s great about it is that it not only looks cool, but is also accessible to the Deaf and hard of hearing community, making it really quite innovative for the CHH genre.
‘Hear My Heart’ is the second single off his latest album, ‘Uncomfortable’, which topped the US Billboard Independent Chart when it dropped in September ’15. The track is very personal for Mineo, a tribute to his big sister Grace, who is deaf – hence the sign language. “It’s just an honest record of me essentially apologising to her for having never learned sign language growing up,” he explains during an interview with hip-hop icon, Sway Calloway of Sirius XM’s ‘Sway In The Morning’. “We’re putting together a music video,” he continued. “I want to see sounds. So we’re really working on something creative and special for her, because I really just want her to know that I love her and I’m sorry.” Bless him!
Fans have been waiting the longest time for this video, but Mineo released it to coincide with International Week of the Deaf 2016 to raise awareness for #IWD2016. Smart move.
Visit vinejuice.co.uk/music to watch the video.