Connecting shoppers in the UK to children and communities around the world
London, 31st July 2017 – World Vision, the world’s largest international children’s charity, today announced the launch of a new interactive installation – The Garden of Hope – in one of Europe’s most popular shopping malls, Westfield Stratford City.
Central to the installation – developed by design studio, The Yard Creative – is a garden of giant, white jade plants. This feature was inspired by White Jade, a poverty-striken young girl from China, whose situation so deeply moved World Vision founder, Dr. Bob Pierce.
In 1947, the then war reporter met White Jade, who had been battered and abandoned by her family. Bob Pierce’s faith inspired him to give one child a chance, and he pledged to send her money each month to pay for her upbringing and education. But he wanted to do more, so in 1950, he went on to establish World Vision to help transform the lives of millions of children throughout the world.
Shoppers will be able to learn more about White Jade’s story – and those of other vulnerable children – through innovative interactive touchscreens at the installation.
Gareth Owen, Head of Supporter Growth at World Vision UK, said: “World Vision UK is very pleased to offer an innovative new way for us to engage with the public within the retail mall environment. As well as connecting shoppers in the UK with the true-life stories of some of the world’s most vulnerable children around the world, visitors can also find out about the range of ways they can support the charity and make a lasting difference to these children and their communities.”
The Garden of Hope is located on the lower ground floor of Westfield Stratford City, E20 1EJ.p