Essentials for Entrepreneurs by Keno Ogbo

Designing a successful entrepreneurial process

One of the many things I have learnt in life is that everything that will ever be achieved is based on a process. Some people stumble upon the process – this is called ‘luck’. Others have to create the process, while some others simply walk into a process that has been created by others. For most people, it’s a combination of all three. Regardless of how you find the process, the key thing is to recognise that every achievement in life is based on a process.

I’d like to ask my readers a couple of questions:

“Are there really shortcuts to success?”

“Can success be an overnight phenomenon?”

We hear of people achieving success overnight, but is that how it really happens? I know two people who are now well-known successful entrepreneurs in the digital space. But I also know for a fact, that it wasn’t an overnight success for either of them. One of them had built several mobile apps that had failed or received relatively minor success, and the other had a business behind him, within which he had spent many years.

I challenge you to read the stories behind the successful entrepreneurs you hear about, and I’m sure you’ll find that not one of these men or women was an ‘overnight success’. In fact, when I think of an ‘overnight success’, I think of a person who has been working diligently and consistently, under the radar, and then, suddenly, his commitment to the process catapults him into visible success, which appears as though he was ‘made’ overnight. But no, not really – there had been an ongoing process of personal development, risk, foresight, creativity and growth. There was trust in the process.

So what is the process?

So, we identify that an entrepreneur must trust the process and commit to the process in order to achieve success. So what is the process? A process is defined as a series of actions or steps taken in order to achieve a particular end. The specific actions or steps

differ from person to person, and will also differ with each industry area, or with the particular idea or project the entrepreneur wants to take. But the principle remains the same: keep with the process and trust the process. Do not give up.

This article will be exploring the two indispensable elements you need, in order to trust the process you have created.

Resolve your belief system

You cannot grow beyond your beliefs. This is one of the most difficult things I learnt as an entrepreneur. Before you conquer the world, you have to conquer those limiting beliefs. You will not commit to the process, if you don’t believe you can achieve the expected outcome. If you don’t believe you have the potential and capacity to turn over a million dollars, you will never turn over a million dollars. This is a principle of life. Your planning and your commitment to the actions will only take you as far as what you truly believe about yourself. Starting the entrepreneurial process has to begin with knowing what you believe, and resolving those limiting beliefs that hold you back.

Develop the right mindset

Your mindset is the posture of your mind, or the inclination of your thoughts. Mindset is defined as the ‘established set of attitudes held by someone’. It isn’t what you believe, but the attitudes you have developed over time. This may be from your childhood, past experiences, or things you’ve been exposed to but, fundamentally, it means you have developed an attitude that governs how to act or react to events within the process. Having the wrong mindset with cause you to react or act in the wrong manner; this has a knock-on effect of the process causing you to lose faith in the process. But it isn’t the process at fault; it’s your mindset. You have to develop the right mindset before embarking on the process.

DISCOVERY CORNER

Xero (www.xero.com)

Know your figures. This was one of the best tips I received from my business mentor. Once I knew my figures, then I learnt to understand what they represented and, as such, I was able to control and direct my business in the direction I wanted. Xero is an online accounting platform that puts all your figures at your fingertips – and much more.

SOCIAL CORNER

How many social media platforms are you on? Have you every stopped to consider if the social media platforms you use are working for you? I’m of the opinion that, as a solo entrepreneur, you should manage your own social media. However, it’s a time-consuming task – even if you use social media tools such as Hootsuite. So perhaps early this year is the time to take stock of your social media accounts, and review which ones are critical to your business. Where are you having the most conversations and enquiries? That is where to focus your attentions in 2018.

 

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