Launch of ethical fitness and yoga apparel brand

Asuno UK, a new ethical fitness and yoga clothing brand, is launching tomorrow with the aim of providing premium quality fitness apparel that will also make a real, tangible difference in the world.

Every Asuno purchase supports a specific charity. Each clothing item represents a particular cause and has a metric tied to it. When you buy an item, this metric is carried out by their supporting charities. For example, one T-Shirt provides seven life-saving food supplements.

To achieve this Asuno has partnered with three charities:

  • Plump’d is a UK-registered charity dedicated to fighting child hunger. For every purchase Plump’d will provide at least seven Ready-To-Use Therapeutic Food (RUTF) sachets to children in need.
  • Water for Africa is currently based both in the UK and The Gambia. Every purchase provides funding towards the completion of their next water well.
  • Toybox is a UK based charity with a vision of a just world with no street children. For every 13 purchases, Toybox can provide a child with a birth certificate, an identity and a future in Guatemala.

You can choose by charity or by colour– it’s up to you. But either way, you’ll look good, feel good and do good.

The range has been developed by fitness enthusiast Ben Moreland who wanted high-quality fitness clothing that would not only be functional and comfortable but that would also contribute to the lives of children in need around the world.

‘I believe every business has the opportunity to make a positive impact in the world.’ explains co-founder Ben. ‘And this belief is at the heart of Asuno. Every item in the range is designed to be versatile, functional, and comfortable, as well as having a very clear charitable metric. We wanted customers to be able to see clearly how their money was being used and what a difference their purchase was making to the life of a child in need.’

Asuno is launching its Empower Men’s Technical T-Shirt, designed for fit and performance, and its Embrace Women’s Leggings line, which are flattering, super comfy and allow for movement and support, on IndieGoGo today.

‘We’ve been testing the range to ensure each item really does provide a comfortable, supportive fit – and the feedback has been fantastic. So, now we’re ready to launch it to a wider audience via IndieGoGo with the aim of changing the lives of a million children across the world.’

Asuno is available exclusively through IndieGoGo until 24th August here: https://bit.ly/2FDtqNb

 

Sophie Inglis 

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