Why I Started A BAME Casting Agency

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I started an all BAME casting agency to tackle diversity in advertising….

Selma Nicholls started a BAME casting agency after her then 3-year-old daughter returned from nursery saying she didn’t like her brown skin.

She explains how she’s trying to create better representation in advertising.

Video Journalist: Cebo Luthuli and Joshua Akinyemi

Producer: Karlene Pinnock

First Published 20.12.18: https://www.bbc.co.uk/news/av/stories-46626054/i-started-an-all-bame-casting-agency-to-tackle-diversity-in-advertising

 

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