New campaign launched to celebrate value of life

A leading public policy charity in Northern Ireland is launching a brand new campaign today (Monday 14 January), celebrating the value of every human life.

CARE in Northern Ireland, which is the NI branch of Christian Action Research and Education, has arranged for billboards and bus shelters across the Province to carry the message: fearfully and wonderfully made.

The adverts feature an image of baby’s feet clasped tenderly in an adult’s hands and also point people to a brand new website called (please note: the website will go live on Monday, 14 January) which provides further information about the thinking behind the campaign.

The aim of the campaign is to encourage people across Northern Ireland to unite in support of affirming the distinct value of every human life from conception through to its natural end.

Recent times have witnessed considerable pressure on NI’s current laws on abortion with activists calling for radical change to make abortion more widely available.

Northern Ireland is the only part of the UK where the 1967 Abortion Act does not apply and robust research from the campaign group Both Lives Matter showed that 100,000 people across NI are alive today because the 1967 Act was not adopted.

In total there will be 35 large bill boards, 20 digital (Adshel live) bus shelters and 20 static Adshel bus shelters.

CARE in NI Director, Tim Martin said:

“At CARE we passionately believe that every single humanlife is undeniably precious from conception right the way through to a naturaldeath.

“We think this is a powerful, positive, life-affirmingmessage and that’s why we are launching this campaign to encourage people allover NI to stand up for the value of life.

“It does not matter who you are, where you come from, whatyou look like or what your background is, the key message of this campaign isthat every human being has an incredble dignity. 

“The campaign adverts say ‘fearfully and wonderfully made’because this reflects our thinking that every human being is precious.

“So often the value of a person’s life is based around thecontribution they are able to make to society or it’s based on theircircumstances.

“I think many in our society, perhaps especially in disabledcommunities feel undervalued as a result.

“This campaign affirms that if you are disabled you are noless valuable or precious because human dignity is not tied to your physical ormental abilities.

“I’m hopeful that many people across NI will see theseadvertisements and it will really give people a reason to celebrate the valueof every human life.”

Rachael Adams

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