Influencers have made impressive profitable careers through the art of blogging. But some are propelled to success more than others. Veteran blogger Stephanie Yeboah, a Metro.co.uk columnist, recently wrote how a lot of the influencers who get exposure and visibility are white.
Recently, another fashion blogger revealed on Twitter that she too noticed the same thing. Screengrabbing a few of the past press trips that were available, Alicia Tenise from Washington D.C, U.S, noted that hardly any black influencers were invited.
Alicia’s tweet resonated with thousands of others, amassing more than 12,000 likes. She clearly has a point.
Some of the press trips included glamourous getaways to Turks and Caicos, Las Vegas, and more. Alicia spent the last month documenting some of these and the images that were shared from the trips.
Another woman on Twitter pointed out brands were missing out, especially considering the power of black buying. ‘African Americans spending power is $1.2 trillion and we dominate many categories,’ wrote Safiyyah. ‘It’s advantageous for them to include us to gain the market. But hey, I’m just a woman who knows our worth!’
Alicia updated the thread to say that two brands have since gotten in touch to improve how they deal with the issue in future. One woman who was included in the images, Emily Wilkinson, said she sympathised with the blogger and wanted to know what to do in the future to advocate for diversity. She wrote:
‘I am always appalled at this too (and I say this as someone whose photo is screenshotted). ‘Thank you for speaking up and sharing your thoughts with brands! I feel like our industry as a whole needs to be much better when it comes to diversity and inclusion. ‘And I would love to know what I and other bloggers can do to help improve this diversity/inclusion issue when it comes to brands?’
Others told Emily that she should enquire about the diversity of the trips before agreeing to it. Stephanie also advocates for white influencers to hold brands accountable for their lack of inclusion. She wrote:
‘It’s time they acknowledged that not only do influencers of colour exist, but that we are viable assets who can add value to audiences that span far beyond the current slim, white and blonde aesthetic’.
Main image copyright: Getty Images
Written by:Faima Bakar