Nappy brand Huggies has released a new line of diapers that features a black family in its packaging. The move is said to be the ‘first in history’ as the company has exclusively shown white babies and parents in its advertising in the past. In a Facebook post, dad Joe Flowers Jr from Chicago, Illinois, U.S, applauded the brand for its new diversity. He wrote: ‘Huggies went and put a black father on the package of their diapers. This is a first in history, look how far we’ve come. I’m about to buy these for no reason whatsoever.’
The dad and daughter displayed on the box come as part of the new line of eco-friendly nappies. Sustainable and diverse, we stan. (Picture: Getty) Huggies Special Delivery diapers are made from plant-based materials derived from sugarcane. The baby-side liner and the diaper waistband are made from the stuff and it also boasts no parabens, fragrance and elemental chlorine. Perfect for parents who are looking for more natural disposable options for their kids. The new packaging won a tonne of praise on social media where many other users shared the news. Joe’s post received more than 80,000 shares with over 5,000 comments commending the imagery.
‘Outstanding! Finally shining a great light on black fathers! Good job. I’ll buy some and give them away!’ exclaimed one person. Another said: ‘Imagery is huge! And there’s not enough of this subject/context in our media/advertising.’ Others said it was also refreshing to see a dad on the packaging as baby advertising often uses women, focusing on the stereotypical idea that looking after children is just for women.
Some, however, did have some complaints that Huggies isn’t a black-owned business and could be cashing in on a diversity gimmick. Others felt uncomfortable that the new line was rebranded in black packaging. They felt that it could’ve maintained its original colours and still added the black family. For the most part, people were pleased. One mum said: ‘My babies are all out of diapers as they’re big kids now but I’m going to buy this box just because it’s beautiful!’
Written by: Faima Baker