Nike have kicked off its celebration of Black History Month UK by recognising black British athletes and their contribution to sport, with a long term commitment to create change and inspire the next generation of black British athletes.
To celebrate, Nike linked up with Raheem Sterling, Tammy Abraham and and Marcus Rashford to launch a wavey new training jersey that England have been wearing in their training before their EURO 2020 qualifiers against Czech Republic and Bulgaria.
Alongside this, Nike will celebrate of black British athletic performance and contribution to sport will be showcased through a photography exhibition at NikeTown London this month, and a partnership with Black In The Day will invite the community to share their stories through our 1948 space in Shoreditch.
Nike will create further dialogue and spark conversation by working with long-term partners such as Chelsea FC, Tottenham Hotspur, The FA, The Premier League and more throughout Black History Month to create pathways and opportunities for future generations for BAME youth in London.
Nike have also announced their commitment to working with long-term partners such as outh football charity Football Beyond Borders, and Croydon boxing academy Gloves not Gunz, as well as developing a partnership with Sported over the next 12 months – which will see them mentor 12 entrepreneurial young Londoners. You can apply to enter Sported here.
Written by: Jacob Davey
First published 10.10.19: https://versus.uk.com/2019/10/nike-celebrate-black-british-athletes-new-black-history-month-initiatives/