Jesus Christ – The Truth

Throughout November and the first part of December, Revd Canon J.John is running a major initiative entitled Jesus Christ – The Truth. Along with Christian leaders including Christine Caine, Archbishop John Sentamu and Nicky Gumbel, J.John’s aim is to help Christians share their faith and to encourage seekers to consider the truths of Christianity.

The initiative is designed to have both a global and local impact. The digital campaign will begin on Friday 1st November with the Jesus Christ – The Truth video launching across all major social media platforms and J.John’s website, The digital campaign continues with daily one-minute stories of personal and inspirational reasons why people believe that Jesus Christ is the Truth.

The local campaign will focus on London, the capital of the United Kingdom. We have secured advertising space in 47 stations on the London Underground. The poster, which simply reads, ‘2.3 billion people believe that Jesus Christ is the Truth. Do you?’ will feature in stations such as Canary Wharf, King’s Cross, Victoria, Bank and Monument, Paddington, Stratford, London Bridge, Liverpool Street, St Paul’s and Wembley Park.

This initiative has three distinct calls to action. For Christians, we are asking people to either share our online content or create their own in order to tell their personal story. For those still exploring faith, we are asking people to consider the truths of Christianity on We are encouraging everyone to take seriously the historical and biblical claims of Jesus by reading the book Jesus Christ – The Truth by J.John and Chris Walley.

Regarding this initiative, J.John has said,

‘I believe that Jesus Christ is the Truth. As we approach the season of Christmas, we felt that it was right to speak about Jesus in public spaces. It is estimated that one third of the total world population are using social media networks. Likewise, London is one of the largest and busiest cities in the world. Statistics show that we would expect 3.5 million people to see our posters in the run up to Christmas.’

For more information about J.John, click here.

J.John on Twitter:       @Canonjjohn

J.John on Instagram:   @Canonjjohn

J.John on Facebook:   J.John

4 thoughts on “Jesus Christ – The Truth

  • 8th November 2019 at 9:31 am

    Your religion is right and mine, as a non believer, is wrong. Christianity and the Word of the Lord is being rammed down our throats. I am surprised TfL allows such proletising advertising.

  • 8th November 2019 at 12:19 pm

    Ludicrous. Imagine wasting so much money pushing fairytales onto people, and also having the nerve to call a religious movement ‘the truth’ when it is, quite literally, based on nothing but conjecture and imagination. Another moronic move by an institution that is stuck in the past and needs to be eradicated.

  • 9th February 2020 at 6:34 pm

    I think that this initiative is very promising and it will show the truth about Christ Jesus for all of the world to see. I believe that the Bible holds the truth and that Jesus Christ is the way to true salvation.

  • 5th December 2020 at 2:15 pm

    I remember seeing these adverts on the tube, they immediately sparked my interest and I took a photo of the ad on my phone to keep it. Little did I know when I was hit with a devastating crisis later this year I found myself turning to God for the first time really in my life. I remembered the advert that I had photographed and found my way here and to the book. Dare I say it this saved my life, I found Jesus. It’s turned my life around genuinely. I’m on a spiritual journey and this was the first step. So to those who put it together, ignore the nay-sayers. I say thank you. Without Jesus I really would be struggling to make it through.

    (-a normal, mid 20’s professional who lives and works in London).


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