Throughout November and the first part of December, Revd Canon J.John is running a major initiative entitled Jesus Christ – The Truth. Along with Christian leaders including Christine Caine, Archbishop John Sentamu and Nicky Gumbel, J.John’s aim is to help Christians share their faith and to encourage seekers to consider the truths of Christianity.
The initiative is designed to have both a global and local impact. The digital campaign will begin on Friday 1st November with the Jesus Christ – The Truth video launching across all major social media platforms and J.John’s website, www.canonjjohn.com. The digital campaign continues with daily one-minute stories of personal and inspirational reasons why people believe that Jesus Christ is the Truth.
The local campaign will focus on London, the capital of the United Kingdom. We have secured advertising space in 47 stations on the London Underground. The poster, which simply reads, ‘2.3 billion people believe that Jesus Christ is the Truth. Do you?’ will feature in stations such as Canary Wharf, King’s Cross, Victoria, Bank and Monument, Paddington, Stratford, London Bridge, Liverpool Street, St Paul’s and Wembley Park.
This initiative has three distinct calls to action. For Christians, we are asking people to either share our online content or create their own in order to tell their personal story. For those still exploring faith, we are asking people to consider the truths of Christianity on www.canonjjohn.com/truth. We are encouraging everyone to take seriously the historical and biblical claims of Jesus by reading the book Jesus Christ – The Truth by J.John and Chris Walley.
Regarding this initiative, J.John has said,
‘I believe that Jesus Christ is the Truth. As we approach the season of Christmas, we felt that it was right to speak about Jesus in public spaces. It is estimated that one third of the total world population are using social media networks. Likewise, London is one of the largest and busiest cities in the world. Statistics show that we would expect 3.5 million people to see our posters in the run up to Christmas.’
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