How to eat well for less this Christmas: Half of Brits’ admit to impulse buying

As many Brits are beginning to plan what presents to buy their loved ones, they will also be prepping what they are planning to cook for them too. However, as most of us are aware, the holiday period is one of the most expensive times of the year and many families will have to stretch their budgets further to accommodate the tonnes of food that we consumer over this period. Innovative retail shopping app, Ubamarket has conducted nationally representative research across 2,000 UK adults to reveal that the average Brit estimates their weekly shop to cost £62.40, an increase of £25.10 since 2014. In a bid to help Brits eat healthily this Christmas without breaking the bank, Ubamarket’s reveals the cities that spend the most on their weekly food shop and tips on how customers can stick to their budgets this Christmas.

The Most Expensive Average Weekly Food Shops in Britain:

  1. Brighton – £83.30
  2. Newcastle – £76.10
  3. London – £74.60
  4. Southampton – £65.70
  5. Belfast – £64.60 

With the price of our weekly food shop rising year by year, Ubamarket provides the nation with tips on how to make their weekly shopping budget stretch further this year without breaking the bank:

Write a list and plan ahead

According to research conducted by Ubamarket, 4.3 million Brits conduct their weekly shop by recipe. By planning recipes for the week and writing lists of your weekly shop, customers are less likely to hoard in microwavable meals and oven cooked chips which make shoppers overspend in-store. 

49% of Brits impulse buy when they are shopping in a bricks and mortar store, however, if you write a list and bring it into store, it is less likely that cookies, cake and other treats will end up in your shopping trolley.

Look out for deals and reduced products

Shoppers that go grocery shopping later at night are more likely to get better deals on their food shop as supermarkets reduce their prices before closing to get rid of any produce left over from the day or week.

Certain retailers send their users personalised and real-time offers, so that they can make their weekly shopping budget stretch further and take advantage of the deals most relevant to them.

Crunch numbers while you shop

Not only is it wise to have a budget, but shoppers need to stick to it. Many stores have their own form of ‘scan-and-go’ technology which helps you keep track of how much you are spending as you speed up and down the aisles. Apps also provide a user-friendly and efficient way to make sure you keep on top of your spending when doing your supermarket shop by keeping totals of your spend.

Stock up on frozen veg and canned goods

These are often cheaper than the fresh products and often last much longer. These are also handy to have stored in your kitchen if you are looking to cook up something quick and easy on ‘leftover’ nights. 

Cook food in batches

Once you have planned your meals, it is easy to prep and cook extra portions which you can have for lunch the next day or freeze for a later date. This will stop you buying unhealthy microwave meals or fast food on your way back from a busy day at the office.
Will Broome, CEO and Founder of Ubamarket:

“There are many ways in which shoppers can make their money go further and still buy everything that they would regularly by on a weekly shop. As our research has shown, over half of us have admitted to buying on impulse when in store, however, technology can help customers avoid bogus deals as well as ensure they take advantage of the deals that are most relevant to them.

At the moment, it is difficult for shoppers to adequately track the pricing of their shopping, other than looking through their bank statement. However, making contactless payments will not give you a detailed view at your shop, item by item. Supermarkets should be introducing e-receipts for those that shop in-store as well as online, making it easier to know how much you are spending and which items are increasing or decreasing in price. The next step for money-saving measures in-store is to make all product offers available through one simple app, allowing users to track not just their shopping total but whether key products have changed in value since their last shop, as well as displaying handy notifications that keep people within budget and on the right financial track. Not only do these initiatives encourage customers stick to their budget, but it can help to reduce the amount of food waste in households by allowing customers to shop by recipe and only see deals which are highly relevant to them.”

About Ubamarket

Ubamarket is the new must-have shopping app that will turn your local supermarket into an Ubamarket®! You can simply enter your shopping list and it will be rearranged into the order the items are displayed in the store. Scan items as you shop, receive real-time personalised offers, plus automatic loyalty and check out without having to re-scan your items or queue. Ubamarket® is currently available on iOS and Android.

Leave a Reply

Your email address will not be published. Required fields are marked *