Mcdonald’s to launch its first fully vegan meal

One of the world’s most popular fast-food chains, McDonald’s, has announced the launch of its first ever vegan meal. Just in time for Veganuary, the fast-food chain will be releasing its new Veggie Dippers, which have been approved by The Vegan Society. Following on from the likes of Greggs and KFC, McDonald’s are introducing their Veggie Dippers which are made from red pepper, rice, sundried tomato pesto and split peas. Innovative retail shopping app, Ubamarket has conducted nationally representative research from a sample of over 2,000 UK adults to reveal how our dietary trends are changing and starting to reshape the whole retail and hospitality industry:

  • Brits spend £25 per week on vegetarian and vegan products, totalling £1.3 billion a year
  • 36% of meat-eaters, representing 18.97 million Brits, are buying vegetarian and vegan specialist products
  • 23% – 11.77 million – are stocking up gluten-free meals despite not having any intolerance
  • 31% of Brits – 16.08 million – are eating more vegetarian and vegan meals than ever before
  • A quarter of shoppers, or 12.77 million Brits, say supermarket layouts make shopping for meat-free products difficult
  • 32% of Brits – 16.72 million – are consciously trying to eat less meat, for reasons ranging from their health to the environmental impact of the agriculture industry
  • 26% of Brits said that trends like Veganuary and Sugar Awareness Week are shaping their shopping habit

 Will Broome, CEO and Founder of Ubamarket:

“It is great to see that some of the biggest restaurants and food chains are continuing to introduce more vegan options into their mainstream offerings. These industries seem to be responding positively to consumer demand and are becoming even more aware of the increase in vegetarian, vegan and flexitarian diets. When it comes to retail, it would be beneficial for stores to incorporate vegan and vegetarian products into the general layout of a store rather than relegating them to a few shelves in the corner. Our research has shown that shoppers find it difficult to locate specialty items in-store, leading to frustration and confusion. The importance of having systems in place that grant freedom for shoppers to make their own dietary decisions has never been more apparent. With easier ways to identify important allergens and ingredients on labels, more convenient store layouts and a smoother shopping format, consumers will be able to subscribe to alternative diets with ease.”

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