Through the libertatem.tv YouTube channel, Candy-Elie Graham has helped countless people from across the world heal their hidden wounds and find freedom and inner-healing through Christ. Her passion to help others stemmed from the deep healing that she had experienced,
and the freedom it brought to her life. This led to her naming the youtube ministry ‘libertatem’ which is the latin word for freedom. In addition to this, she serves on her home church’s prayer ministry team and is also an associate inner healing prayer minister with Ellel Ministries. Now Candy is working hard to help women across the world feel beautiful on the outside too through new diverse hair and beauty platform StylzMag.Com.
“God is our creator and he makes no mistakes. I believe that all women are beautiful and should feel beautiful on the inside and outside.I’ve struggled with identity issues rooted in rejection amongst other things. One of those other things was the fact that being African was not cool when I was a child. My threaded hair was mocked and I grew up shying away from my cultural ideals of hair, beauty, and clothing. I’d like to change that for my children, the diaspora and the children of ethnic settlers”
With a focus on ethnic and diverse fashion, hair, and beauty, StylzMag’s vision is to create space where the diaspora and generational descendants of ethnic settlers can easily connect with service providers that can cater to their hair, skin, and cultural ideals of beauty. With this focus in mind, StylzMag founder Candy-Ellie Graham took to her local community to spark conversations about the issues in reaching new customers and vice versa, and the
opportunities StylzMag is bringing to diverse fashion, hair and beauty service providers. She says:
“I went out into the community and spoke to local tailors, hairstylists and traditional beauty service providers such as henna artists and African head wrap (gele) tiers. Some of them spoke about losing foot traffic to the locations they worked in due to gentrification, and not
knowing how to reach new customers. They were very excited about being included in StylzMag
and the opportunities it could bring them.”
Hackney-based tailor Mussa Embalo who has extensive fashion design and tailoring experience had struggled to promote his services due to his lack of web and marketing knowledge. He had placed a small handwritten sign on the window of the store he worked from in the hope
that it would garner enough attention via foot traffic. After meeting with StylzMag founder Candy and getting signed up to the directory, he expressed his relief and excitement about not having to worry about getting a website straight away or figuring out how to utilise social media for marketing. He says:
“I like this platform, it is a good idea and it looks nice too. It’s easy to use. I am happy to be part of it and to hopefully get more customers.”
The platform also allows for web-savvy service providers to expand their reach even further by joining the platform and integrating their existing booking system to their StylzMag profile. StylzMag founder Candy-Ellie Graham says:
“Coming from a marketing background I know it’s good business sense to promote your services across as many platforms as possible
Ease of participation is a key part of the StylzMag user experience – so I wanted service providers to be able to continue to manage bookings from multiple sources (including StylzMag) from one place.”
Although based in the United Kingdom, StylzMag reaches far beyond borders, offering the ability for service providers in any region of the world to list their services. This worldwide reach brings business to customer interaction to an entirely new level, as potential customers can filter
services to those in locations they are new to or visiting, as well as in their region. This is in addition to specific service filtering.
Membership options for StylzMag begin at £3.99 per month with no commission taken on bookings and the platform is more than just a web-based directory. Also accessible through an app, the service offer includes a job board, interactive style galleries, and the blog is consistently updated with trending stories, relevant beauty information, and exciting news. StylzMag.Com is growing fast and is on its way to being the leading platform for ethnic and diverse fashion, hair, and beauty.