Croydon-born entrepreneurs Alison Burton and Natalie Duvall are adding a splash of colour to the UK Christmas market this year with their London based business March Muses.
“Christmas 2018, when decorating our Christmas tree, my daughters wanted to hang fairies and put a beautiful queen fairy as the tree topper. So off I went, looking online for fairies/angels and tree toppers that represented myself and my girls. I finally found some Christmas ornaments of colour BUT they were being shipped from the USA with a £20 postage and package fee!
Why should we pay so much just to see fairies and angels that look like us? We ended up using a black Barbie as a tree topper!”
They decided on the name March Muses as Alison and Natalie are both born in March, and their “muses” are their figurines who are named after inspirational people of colour.
On average, UK parents spend anything from £500 to £2,000 at Christmas, with Christmas decorations being a high priority for families too. But when it comes to sourcing black angels and decorations for your tree, why is it so hard to find?
We are finally at a time where the importance of diversity and inclusivity is being acknowledged. People are beginning to appreciate that representation really does matter – particularly with children and especially within the home. In the last census in 2011 just over 40% of residents identified as either Asian, Black, Mixed or Other… What better time of year to celebrate that than at Christmas – a holiday season that is all about coming together and including everyone.
There have been quite a few studies on the effects of representation in children over the last few years and it has been proven time and time gain the importance of seeing yourself represented in a positive light. Christmas is no exception. Babies as young as 6 months start to notice race-based differences in humans. Their doll or action figure collection should include a variety of hues and be representative, so it becomes normal to them rather than novelty.
“If you have guardian angels or fairies to hang on your tree, why can’t at least one look like you? And likewise – we have many white families that want their Christmas to be reflective of the world they live in. We’ve been delighted by the response – we’re are dreaming of an ‘inclusive’ Christmas this year!”
These super mums launched their March Muses products to the market last October and had a range of 6 angels to choose from. This year, having built on their success they now have a whopping 19 products, including a beautiful nativity set.
Alison says “Dressing your Christmas tree this year will be a whole new experience”!
If like us you love decorating your tree with your children, these decorations are perfect for teaching them that not all angels are white.
Their products will all be available to buy from mid-September 2020.
@marchmuses , @aliburt23, @natsduv
For more information
Office – 020 3715 745, Mob – 07958195031
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