All proceeds will support students and artists in underserved communitites in South Africa through non-profit partner, Bridges For Music. The event will be streamed live on Beatport.
On Wednesday, 21st October, the Annual Bridges for Music virtual charity cycle will see some of the world’s top DJs, music executives, promoters, and other industry figures cycle on Tacx Neo2 Smart Trainers from some of the world’s most iconic music venues, including Ministry of Sound (London), Watergate (Berlin), ADE (Amsterdam) and the Bridges Academy in Langa township (Cape Town) to participate in an 8 hour virtual relay.
Some of the international teams and riders already confirmed include Radio1’s Arielle Free, rugby and DJ James Haskell or techno pioneer Richie Hawtin among many other music labels and companies, such as London based Defected Records.
The venues and riders will be connected through the virtual cycling app Zwift to complete an 8 hour cycling relay (2PM to 10PM CEST / 9AM PDT onwards) via a unique stream that will be powered by Beatport. The event will raise funds for the Bridges for Music program to help provide quality education to youth in underserved communities in South Africa. Previous years’ events funded the construction and operations of the Bridges Academy, an incredible creative school in the township of Langa that has seen the likes of Ed Sheeran or Bonobo offering masterclasses to underprivileged children.
The fundraiser is sponsored by Pioneer DJ. Looking forward to the event, the brand’s General Manager in EMEA, Mark Grotefeld, said, “We are really honored to have been a founding sponsor of Bridges For Music, and we completely endorse their noble mission of uncovering, developing and nurturing the latent and untapped talents of the under-privileged.
“The virtual sports technology available has helped us have a bit of hope in our fundraising endeavours in a time where, like most charities, we are struggling to continue with our work. We are very excited to see how this event plays out.”
Valentino Barrioseta , CEO Bridges for Music
Dance music fans who want to ride with their DJs from their own home can follow along via their Zwift account and a smart turbo trainer or via www.cycleformusic.com or through the Zwift App. Just choose the artist you want to ride with on the Zwift App and share the fundraising page link to help raise funds for South African students
Zwift users can join the event virtually up until the starting time.
This event is made possible by generous support from Pioneer DJ and the contributions from Beatport, Garmin and Taxc. 100% of proceeds will go to the cause.
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