People Feel Christmas Presents Are More Important This Year, Study Finds

A new study released today and conducted by Savanta ComRes has found that just over half (56%) of UK adults agree it is even more important for them to send Christmas gifts to friends and family this year because they are not able to see each other in person during COVID19.

The research, which was commissioned by international relief charity Samaritan’s Purse who run Operation Christmas Child, also highlighted that two in five (43%) of UK adults are planning to spend Christmas without seeing their family this year due to COVID19.

Director of Operation Christmas Child, Nick Cole says,

“This year has been dominated by isolation, separation and for many anxiety. This Christmas, although it seems families will not be able to meet as they would normally, we can still show care for those we love in the act of gift giving.”

Operation Christmas Child has been collecting and delivering shoebox gifts—filled with school supplies, hygiene items and fun toys—to children worldwide for more than two decades. For many children who receive them, it is the first gift they have ever received. This is a project that everyone can still be a part of, even with COVID-19 restrictions.

The vast majority of respondents (79%) said they also believe that all children should receive at least one present at Christmas despite their circumstances. Operation Christmas Child is encouraging people to pack a Christmas shoebox this year that will be sent to children in the toughest circumstances across the globe.

Cole continues,

“Giving a gift can seem like a simple and nonconsequential decision, but for those who are living in difficult circumstances, it can be a reminder that God loves them and they are not alone. That they have not been forgotten and joy is possible, even when the situation around them feels oppressive or hopeless.”

Find out more about packing a Christmas shoebox here: www.samaritans-purse.org.uk/occ

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