Trojan Records have today released a brand new and official music video for reggae artist Dandy Livingstone’s classic track ‘Rudy, A Message To You’. The video is available to watch now on Trojan’s YouTube channel here.
To celebrate the track’s 55th anniversary, Trojan Records have teamed up with production studio WhyNow to create the song’s first official video directed by Annabelle Fraser and Sam Bradford and produced by Gabriel Jagger and Albertine Ray. The video features performances by Marlon Kameka, Winston Gayle, Alexandru Siantu and Morgan Archer.
As one of the most popular and influential reggae artists of all time, Dandy Livingstone first made his mark on the UK Music scene in the 60s, with a series of fine ska and rock steady 45s, most notably ‘Rudy, A Message To You’, which was first released in July 1967 on R&B Records’ Ska Beat label. The track quickly became a best seller and its popularity continued to grow over the years that followed. The recording was subsequently acquired by Trojan Records and, at the end of the Seventies, it famously influenced the British ska revivalists, the Specials, who enjoyed significant UK chart action in 1979 with their own version.
‘Rudy, A Message To You’ has become a true reggae anthem with a strong message that still resonates today. The lyrics call for a ‘Rudy’, also known as a rude boy, to stop his rebellious and troublesome ways, and instead think about his future as opposed to potentially winding up in jail. A letter to the rudeboy culture, the track calls for the advancement of the young generation.
About Trojan Records
From its inception in 1968, Trojan Records changed the British musical and cultural landscape, bringing a new sound and ethos to the world. Introducing the music of Jamaica to the UK and wider audiences, it brought the likes of Lee ‘Scratch’ Perry, Desmond Dekker, The Pioneers, Bob Marley, Prince Buster and Jimmy Cliff to a mainstream audience. Now part of the BMG family, the label celebrated its 50th anniversary in 2018.
Written by: Amarae Lobban