People turned out in force at the Hackney Empire, London, to attend the launch of The Power of the Outsider, the new book by Samuel Kasumu, former special adviser to ex-Prime Minister, Boris Johnson.
Interviewed by Tim Campbell MBE — the first-ever winner of BBC TV’s The Apprentice, and the current special aide to Lord Allan Sugar — Samuel reflected on his time in Number 10 Downing Street, where he says he was an outsider because of his background.
The world is changing and is opening opportunities that have previously been the preserve of the elite. This has meant there are more people of different backgrounds entering different areas for the first time, often with limited guidance about how to navigate them. As one of those people, I want to share how this has been a journey of discovery for me, and I hope it will be for readers too.
I want my book to demonstrate that outsiders have a unique value if they can seize the opportunity to flourish. It’s a guide for those who want to further explore what that means, and how they can use it to lead to success.
But my book isn’t just for those who experience being an outsider; it’s also for leaders and those who are keen to better understand colleagues, friends and associates, who may find themselves in such circumstances.
Kasumu, a local councillor and Christian, has won numerous awards, including Barclays Business Enterprise Award; the CBI ‘Young Star of Enterprise Award’ and Entrepreneur Champion of the Year. He is gearing up to go on a book tour.
The book is available on Amazon and all good bookshops.