Stuck for Words? 

Moonpig reveals that Christenings are one of the hardest occasions to write a card for

  • New research from Moonpig reveals the occasions that people most struggle to write cards for
  • Christening cards found to be one of the most difficult occasions to write a card for with 18,360 monthly Google searches 
  • People admit that our best friends are the most difficult to write cards for
  • Moonpig experts reveal how the new “Smart Text” AI tool can make writing cards easy

Greeting cards have been a popular way to express celebrations and affection for our loved ones. We’re used to purchasing cards for milestones from birthdays, weddings, new jobs and more, but how often do we struggle with what to write in a card?

With the recent growth in popularity of AI models like ChatGPT, Moonpig has launched its “Smart Text” tool, a feature which uses generative AI as a writing assistant for customers who need help in those moments where they don’t know what to put in a card to their loved ones.

Using insight from search data leading online greeting card experts,  Moonpig, has conducted new research to reveal the occasions people struggle the most to write cards for and how the new “Smart Text” feature can help you write a card for any occasion.

The occasions people struggle to write cards for the most

Moonpig has analysed Google search volume data for terms such as ‘what to write in a birthday card’ or ‘how to write a wedding card’ to uncover the most-searched-for occasions when writing greeting cards.

OccasionTotal average monthly Google search volume
Sympathy    66,010
Wedding51,550
Birthday48,870
Leaving43,440
Christmas27,860
Thank You   19,360
Christening18,360
Valentine’s Day  15,300
Graduation15,270
Holiday14,630

People are stuck for words on what to write in Chistening cards

Moonpig’s research found that writing Christening cards are one of the top occasions that people find the most difficult, with an average of 18,360 Google searches per month. People may feel their message needs to reflect such a monumental occasion which can make writing Christening cards difficult.

Sarah-Jane Porter, Global Design & Licensing Director at Moonpig comments: “We know how much our customers value creating meaningful and customisable cards when sending them to their loved ones. The Smart Text tool has been created to extend our personalisation offering further by helping craft both personalised and meaningful wishes for your loved one for any special occasion. 

Christening card prompt examples:

  • Write a loving and heartfelt message for the Christening of my neighbour’s daughter Amelia.
  • Write a warm message for the Christening of my godson Noah. His parents Jessica, Jason and I have been friends since we were children. 
  • Compose a thoughtful message for the Christening of my nephew Dylan.”

The hardest people to write cards for

Not only do we struggle with writing cards for specific occasions, but also for certain people in our lives. Moonpig has revealed the most difficult people to write cards for.

RecipientTotal average monthly search volume
Best Friend4,530
Mom3,990
Friend2,440
Girlfriend2,100
Sister1,060
Dad530
Boyfriend510
Husband410
Boss270
Grandma250

While you might think they would be the easiest person to pen a message for, the new research from Moonpig found that we struggle the most when it comes to writing cards to our best friends with 4,530 monthly Google searches. The second hardest recipient to write a card for was found to be our moms with 3,990 monthly searches. We may find it hard to convey our love and appreciation for our moms, which can make writing the perfect card a challenge. Lastly, it was found that our friends were the third hardest people in our lives to write cards for with 2,440 monthly searches.  

How to get the most out of your prompts

AI tools have grown in popularity significantly in all industries, so to help make things a little easier, Moonpig experts explain how best to write a prompt when using the new Smart Text AI tool for your greeting card:

  1. Provide as much context as possible

Provide as much context as possible when prompting the generative AI tools to write greeting cards. For example, things to include would be the recipient’s name, age, and gender. 

  1. Identify your desired tone and style

Ensure to be clear on the tone of the message that you would like generated. Whether that be funny, loving or formal. The innovative tool can also write messages in a particular style, for example, a poem. So if your recipient happens to be a fan of poetry, this may be something to consider.

  1. Be direct with your wording

It is important to be as clear and concise as possible. The clearer your instructions, the better AI will understand what output to create. An example of this would be ‘Write a birthday message for my nephew’s 8th birthday. He loves racing cars and is having a Formula 1-themed party’ in comparison to ‘write a birthday message for my nephew’. Including more context in the prompt will leave less room for interpretation therefore helping AI to generate the desired message.

  1. Experiment with prompts

Feel free to experiment with the prompts that you input into AI tools and trial different ones to achieve your desired message. The more personal anecdotes, language and tone you include the more likely you are to generate a message that feels like you’ve written it yourself. 

  1. Make it sound like you

Remember, it is always best to check that the AI response sounds like you. You can slightly edit the output of the tool, this ensures that the language and tone are reflective of something that you would say to your loved one. 

Sarah-Jane Porter, Moonpig’s Global Design & Licensing Director adds: “It can be hard for us all to write sentimental and personalised cards to our loved ones, no matter the occasion.

Our “Smart Text” AI tool leverages the latest AI technology to help our customers craft the perfect message. It can be used across our entire range of cards for every occasion.  

We understand how much personalisation means to our customers in the desire to create the perfect message. We hope that our Smart Text tool takes some of the pressure off when writing thoughtful cards to our loved ones, no matter the occasion.”

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