8 ways to attract people to your church, ministry, event or group

Marketing consultant Vee Roberts provides some useful tips that ministries, businesses and churches can implement to promote their events, initiatives and services

Growing up, church was a big part of my life. There was always a social event or afternoon youth service to attend and, typically, everyone found out about it via a bulletin, noticeboard, newspaper or church announcement.

Fast forward 30 years and, in my capacity as a brand and marketing consultant and agency owner, I’ve seen how much things have changed.

I’ve had the privilege of working with churches and faith-based businesses, such as Tab Church London and Game Changers as well as being booked to speak at workshops and events over the years.

One thing I’ve noticed is that not all churches, ministries and event organisers are taking promotion seriously. It is not like 20 or 30 years ago, when word of mouth and a few text messages may have been enough to promote an event. If you want to welcome new people, fill your events, and serve your community, you need to understand the importance of branding, promotion and marketing planning.

Here are eight practical ways to promote what you do this year:

1. Set clear goals
You need to consider some measurable and realistic goals – whether it’s hosting an event this month, launching a website before autumn, or increasing the number of youths in your congregation. Be specific and realistic. 

2. Use clear and inviting messaging 
Let’s not overcomplicate or confuse anyone. People won’t engage with your church if they don’t understand what you stand for. Avoid vague statements. Your messaging should answer: Who are you for? What do you offer? Why should someone visit?

3. Build a community online and stay consistent
Don’t just pop up when you have a livestream for your service. Your church needs to be consistent online. Post consistently; use engaging visuals; and don’t be afraid to show personality. Livestream sermons, share testimonies, and interact with followers through comments and messages. Create a hashtag, so that people can stay connected.

4. Livestream, and use congregation-generated content
Video is one of the most engaging ways to connect with people. Short, authentic videos from pastors, members or leaders can showcase your church’s energy and warmth. Also, don’t forget that you can reshare and repost content from people who use your hashtag. Congregation-generated content (CGC) is the term I use for this. Encourage your congregation to get in on the fun!

5. Host events that serve the wider community
Not everyone will come to a church service, but they might attend a free business workshop, parenting seminar, or mental health discussion. Think beyond traditional church services and offer events that meet practical needs. This opens the door for deeper conversations and connections.

6. Leverage local media and community partnerships
Use publications, like Keep The Faith magazine and local newspapers, radio stations, and community websites to share news or publish features about upcoming events, charity work, or special services. Partner with local schools, businesses or charities to co-host events. This boosts visibility and credibility.

7. Revamp your website and maintain it
Your website is your digital front door. If it’s outdated, hard to navigate, or lacks key information, you’re turning people away before they even visit in person. Keep your website simple, mobile-friendly, and informative. Essential sections might include details of the leadership team, YouTube channel and social media links, service times, location, upcoming events, and a clear ‘Plan Your Visit’ page. 

8. Encourage members to be your ambassadors
The best marketing? Personal recommendations and congregation-generated content. Equip your congregation with tools to invite others, such as social media graphics, event flyers, etc. A friendly invitation from a trusted friend is often more powerful than any ad. Do you have any online community groups or membership boards? These always work well.

Final Thoughts
Promoting your church or community group doesn’t mean becoming ‘too commercial’. It means making sure people who need hope, support and community can find you. Start with one or two of these strategies and build from there. The more visible you are, the more lives you can touch. 

We all have a part to play and we all have a message we can communicate! Even if you are not in a leadership role yourself – you may be a member of a congregation, for example – how do you represent your church, event or local community? 

Times have changed, so don’t be left behind. And, if you know you need guidance on how to get started, use the services of a professional.

VEE ROBERTS
Brand and marketing consultant, speaker, and founder of Insight2Marketing

Visit www.insight2marketing.com