Study highlights Church diversity in the UK media

The Christianity in the Media 2025 report – new research commissioned by communications agency Jersey Road – has highlighted that media coverage does not reflect the reality of Britain’s fast-changing and diverse church.

Carried out over a 12-month period, the research looked at 5,000 stories about Christianity in mainstream media. It found a disproportionate focus on the Catholic Church. In contrast, the Pentecostal church barely received a mention.

Gareth Russell, CEO of Jersey Road, said:

For the past 15 years, Jersey Road has been pitching stories about Christian organisations to the media. Our founding motivation was that the public narrative around Christianity was narrow and stereotyped.

The report shows some of these concerns are justified and that the full picture of the lived reality of Christians and the impact they are having in the UK is often under-reported. But there is also good news. The UK media and public love human interest stories, and the number one theme in Christian coverage is personal stories of faith and the positive impact it’s had on their lives.”

The report includes recommendations on how Christian organisations and media can better engage and represent Christian communities and voices.

Visit https://jerseyroad.agency/ to download the report.